The company offered developers access to its so-called social graph, its rich web of user connections and personal data. “I think it’s a way for them to offload responsibility,” the professor said.įacebook’s developer conference, called F8, began in 2007 to entice developers to build apps for the social network. The focus on Facebook Groups is convenient for the company because it reduces the amount of public content that it has to moderate and ultimately answer for, said Jennifer Grygiel, an assistant professor of media and communication at the Newhouse School at Syracuse University. Instagram introduced new digital shopping and commerce features inside the app. It plans to roll out its Dating feature to more than a dozen new countries, such as Thailand and Canada the service is not available in the United States. All in all, it will be hard for someone to open up Facebook and not see a prompt beckoning him or her to a group chat.įacebook also revealed other changes. Messages meant for close friends and family will have their own section inside Facebook Messenger. Recommendations for groups that users may want to join will pop up in various areas of the app. Facebook is adding a Groups tab to its main mobile app and desktop menus, for example. The initial new features that were unveiled on Tuesday alter the site but do not amount to a full-scale overhaul. Marc Rotenberg, president of the Electronic Privacy Information Center, said the changes were late given that privacy concerns “were raised many, many years ago” to Facebook. “And it leaves a lot of questions unaddressed, in particular how this shift will affect its equally massive advertising business.” “The challenge of steering the Facebook ship in this new, private direction is going to be massive,” said Debra Aho Williamson, an internet analyst at eMarketer, a research firm. The company generates most of its $56 billion in annual revenue from targeted advertising that is based partly on what people publicly post about themselves. The shift raises questions for Facebook, including how it will make money from private communications. And it unveiled a spare, stark white look for Facebook, a departure from the site’s largely blue-tinted design. The company also plans to continue emphasizing its Stories product, which allows people to post updates that disappear after 24 hours. Zuckerberg is working to integrate and encrypt Facebook’s different messaging services, which include WhatsApp and Messenger. With the changes, users can more easily message one another and share news and other items with members of private groups on the site, the company said. The revisions add new features to promote group-based communications instead of News Feed, where people publicly post a cascade of messages and status updates. On Tuesday at its annual developer conference, Facebook unveiled a redesign of its mobile app and desktop site. Now, the chief executive is rolling out the first in a series of changes to achieve that. Mark Zuckerberg declared in March that he planned to shift Facebook away from being a public town square and to private communications.
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